This article is written specifically for those who own or is connected with an eCommerce site. However, some points may also be applicable for all other site owners.
When a user sees your site for the first time, they don’t know anything about it, its architecture, features, options, etc. So your task is to make a person feel at ease. The best way to achieve fast familiarity is to use common patterns of site layout and architecture. For example, here is a standard eCommerce structure: Home Page > Category > (Sub-category) > Product, so stick to it instead of creating a sophisticated net of numerous URLs. read more